BeIN signs carriage deal with Samsung for Sports Xtra channel in US
BeIN Sports, the international pay-television broadcaster, has secured a position for its new BeIN Sports Xtra channel on the Samsung TV Plus service in USA.
BeIN and Samsung have signed a carriage deal for the recently-launched live streaming channel, which features content from the broadcaster's portfolio of sports rights, including soccer, combat sports and adventure sports, as well as original studio programmes and archived sporting events.
Premium sports content includes the top soccer leagues from Spain, France and Turkey.
Sports Xtra has now joined a list of nearly 100 free TV channels available on the platform.
Samsung TV Plus comes as a pre-installed package on all Samsung smart TV’s manufactured after 2016, as an over-the-top option. Users access their favourite TV content via the internet.
Antonio Briceno, deputy managing director for North America at BeIN Sports, said: “Adding BeIN Sports Xtra to free streaming television services gives sports fans everywhere a consistent live sampling of our world-class content. We look forward to a successful ongoing partnership with the Samsung team.”
In December, BeIN signed a similar carriage deal with USA’s HC2 Broadcasting, the broadcast division of the HC2 Holdings corporation, for Sports Xtra.
HC2, which has stations in 130 markets in USA, now offers the free-to-view English-language channel in multiple cities in the country, namely Los Angeles, Chicago, Philadelphia, Dallas - Fort Worth, Houston, San Jose - San Francisco - Oakland, Atlanta, Miami - Fort Lauderdale, San Diego, Salt Lake City, Hartford, Columbus, Las Vegas and Austin.
BeIN claimed at the time that this deal made Sports Xtra, initially available on Roku, the first live 24/7 sports channel to be available free on broadcast television.
These deals are pluses for BeIN in a market where it has battled for carriage recently. Last year, its BeIN Sports and BeIN Sports en Español channels in the US were removed from Comcast’s Xfinity television platform after fruitless talks on distribution. DirecTV and Verizon subsequently followed suit.
BeIN’s distribution has been slashed from almost 22 million US homes to 15.4 million since 2018.