Optus secures Australian rights to J League to 2022
Optus, the Australian telecoms group owned by Singapore’s Singtel, has acquired the rights to the J League, Japanese soccer's top-tier, for three years.
Under the terms of the deal, which runs until the end of the 2022 season, the company’s Optus Sports service will show up to four live matches per round, as well as on-demand coverage.
The rights were sold by the Dentsu, the Japanese advertising giant, which acquired international rights to the J League for the 2020-22 period in all markets except for China, which was awarded to the China Sports Media agency.
Dentsu replaced the Lagadere Sports agency in the role.
This year’s competition commences on 21 February and is the first major Asian soccer acquisition for Optus Sport. Optus’ existing soccer offering, includes the English Premier League, Uefa Champions League, Uefa Europa League and the Barclays FA Women’s Super League, the top women's league in England.
Corin Dimopoulos, Optus’ head of TV and content, said: “We’re excited to be announcing the acquisition of the J League rights as we commence our 2020 campaign and to really solidify our position as the home of the best football from around the world.”
Optus Sport has 825,000 active subscribers, up from 700,000 last August. Optus said the number of games streamed on the service has grown 10 per cent year-on-year, with a 30 per cent increase in minutes watched.