MIlan and Emirates 'agree sponsorship renewal'; Mainz seek new kit partner
AC Milan, the top Italian soccer club, have agreed an extended shirt sponsorship deal with Emirates, the Dubai-based airline, according to reports in the country.
The existing deal between the two parties is set to expire on 30 June but a renewal is believed to have been reached to take the relationship beyond this season after being locked in talks for several months.
Emirates has been the club’s primary shirt sponsor since the start of the 2010-11 season, when it replaced Bwin, the Austria-based betting firm, but has had a partnership with the club since 2007.
In 2014, the Italian giants agreed a five-year extension with the airline worth around €100 million ($111 million).
The extended deal is reportedly worth less but contains variable bonuses.
The Serie A club’s on-field performances, particularly their absence from the Uefa Champions League, Europe’s elite club competition, since the 2013-14 season, is among the main reasons for the reduced deal.
AC Milan’s €100 million deal with Emirates was recently trumped as the most lucrative in the league after rivals Juventus secured an agreement with US car brand Jeep to increase the annual value of its shirt sponsorship from €17 million to €42 million.
The airline also sponsors a host of top European soccer clubs, such as Arsenal and Real Madrid.
But the company’s long-time sponsorship deal with French giants Paris Saint-Germain came to an end after last season as the club agreed a new deal with Accor Hotels, the French hotel operator.
Meanwhile, Mainz, of German soccer's top-tier Bundesliga, are on the hunt for a new kit supplier, after announcing its deal with Lotto, the Italian sportswear firm, will end after the present season.
Lotto kitted out Mainz between 2001 and 2008, and came back on board in 2015.Sportcal