UFC gets a handle on Snapchat with content deal
UFC, the international mixed martial arts series, has entered a partnership with Snapchat to offer content on the popular social media platform.
Under the agreement concluded this week, at least 200 pieces of original UFC content will appear on Snapchat’s Discover page.
The photo and video messaging app will also offer the UFC Pulse and Embedded shows to its users.
In addition, USA-based UFC and Snapchat are to collaborate on 20 editions of ‘Our Stories’, a show featuring 12 pay-per-view events and eight UFC Fight Nights.
The content will be available on Snapchat from tomorrow, the day of UFC 245 in Las Vegas, featuring the clash between Kamaru Usman and Colby Covington.
David Shaw, the UFC’s senior vice-president of international and content, said: “Snapchat is one of the world’s leading mobile storytelling platforms and we’re thrilled to partner with them to engage with new and existing UFC fans alike and to help generate excitement for viewership of upcoming events.”
Anmol Malhotra, Snap’s head of sports partnerships, added: “We want to make being a UFC fan more fun no matter where you are, and we’re thrilled to have UFC utilising all of our offerings, from content to creative tools. We’re excited for UFC to join a wide range of sports leagues around the world in delivering Snapchatters the ultimate fan experience.”
Snapchat already has partnerships with top North American leagues such as the NFL and NHL and US television network NBC for its coverage of English soccer’s Premier League, and in October agreed a US content deal with DAZN, the international OTT sports streaming service, for its boxing fights.