NHL taps new technology for app to track game momentum shifts
North American ice hockey’s NHL has enhanced its data offering to fans, in a tie-up with Disney Streaming Services, the US media and entertainment giant’s direct-to-consumer division.
The NHL has launched the GameFlow technology feature exclusively on its mobile app that acts as an interactive tool, capturing information and data around all shots attempted during a match, whether or not they lead to goals, and tracking the progress of the puck in doing so.
The data then appears as a viewable infographic that allows viewers to see easily, by way of charts and graphs, which side is exerting the most pressure and dominating the game.
The app is aligned with NHL.TV, the league’s subscription-based streaming service, so that users can jump from viewing the data to live-streaming a match. Viewers can also watch specific goals and highlights using an event timeline on the app.
Fans with an AppleTV can also sync the technology to their television so as to control how they view a game from their mobile device, including creating a second-screen experience where they can view multiple matches.
Steve McArdle, the NHL’s executive vice-president of digital media and strategic planning, said today: “Fan engagement and technological innovation are paramount to our partnership with Disney, and we’re thrilled to collaborate with them to deliver this novel second screen interactive experience.”
Barry Tishgart, senior vice-president and general manager for hockey at Disney Streaming Services, added: “GameFlow is a first-of-its kind data visualisation experience that we believe has the potential to revolutionise sports streaming.”
In October, the NHL used its partnership with DSS to redesign the homepage on its official website, and unveiled a remodelled Gamecenter, which is part of NHL.TV, on the app.
The league said the changes will give fans more information and data before, during and after games, and that future iterations of the homepage would include personalisation.
At the turn of the year, NHL announced that player and puck tracking technology (at the time, the first example of wearable player tracking technology in a North American sports league), would be used during the ongoing 2019-20 season, which started in October and ends in April.