Alli expands with CAA Sports in representation deal with Base
Tottenham Hotspur and England soccer star Dele Alli has signed a representation deal with Base Soccer Agency, a division of global sports agency CAA Sports.
Working collaboratively, CAA Sports and Base Soccer Agency will now be responsible for creating opportunities for the player across all areas of his professional career. Harry Hickford will remain his agent and has joined the Base team.
Alli initially signed a commercial representation deal with CAA Sports and Polaris Sports, the commercial arm of Gestifute International, owned by Portuguese super-agent Jorges Mendes, in 2017.
The expanded agreement with the 23-year-old midfielder now covers all areas, both on and off the pitch.
Mathew Donohoe, head of international, CAA Sports said, “Dele is a great addition to the Base Soccer stable of clients. CAA Sports has worked with Dele for a number of years now so we are delighted to deepen the relationship and represent him in all areas.”
CAA Sports, which is the sports arm of the US talent agency Creative Artists Agency, acquired Base in July and said it “solidified its leadership position in the global representation of sports talent."
Base represents senior England internationals Kyle Walker, Danny Rose, Ashley Young and James Maddison, as well as Manchester United's Brazil international Fred and Tottenham's Colombian defender Davinson Sanchez.
It has 60 employees headquartered in London, and is supported by consultant offices throughout Europe, South America, Australia, Asia and North America.
Through its longstanding partnership with Polaris Sports, CAA Sports jointly represents the marketing rights for many world class soccer players and managers, including new Tottenham boss Jose Mourinho, Cristiano Ronaldo, James Rodriguez, Bernardo Silva and Joao Felix.
Meanwhile, Tottenham have agreed an extended sponsorship deal with Hugo Boss, the German fashion brand.
Under a three-year renewal, the brand will continue as the Premier League club’s official formalwear partner and supply suits to the first team squad and coaching staff.
Tottenham initially partnered with Hugo Boss last season in a one-year agreement.
Hugo Boss recently signed a two-year sponsorship deal with Italy’s Inter Milan and has existing partnerships with several of Europe’s major clubs including Spain’s Real Madrid, France’s Paris Saint-Germain and Germany’s Bayern Munich.
Last month, Tottenham agreed a five-year deal with HSBC, the international banking giant, to become the club’s official banking partner.