ICC extends global Oppo partnership until 2023
The International Cricket Council has extended its global partnership with Oppo, a Chinese smartphone brand with strong connections to the sport, for four years.
Oppo, which first partnered with the ICC in a four-year deal in 2016, will remain the organisation’s official mobile handset and headset sponsor until the end of 2023 – after the next men’s Cricket World Cup, one of the ICC’s showpiece events, which will take place in India early that year.
The partnership will also incorporate both the men’s and women’s next T20 World Cups, which will be held in Australia next year, as well as the 2021 men’s T20 World Cup in India.
The organisation secured extensive branding and activation around this year’s Cricket World Cup, held in England and Wales.
Sumit Walia, vice-president of product and marketing at Oppo India, said: “Our association with ICC as the global partner provides us the opportunity to uplift the spirit of cricket on an international stage. As Oppo expands its global footprint, India continues to be a key strategic growth market.
“The ICC provides us with a platform to… establish a deeper connect with consumers across India.”
Manu Sawhney, the ICC’s chief executive, added: “As a sport we pride ourselves on our digital approach and that makes Oppo, with their innovative approach to technology, such a natural partner.”
In October, Oppo consolidated its involvement in Australian cricket by extending its deal with the Melbourne Stars teams in the domestic men’s and women’s Twenty20 competitions, and will continue to be the co-major partner and official smartphone partner of the Stars in the KFC Big Bash League and Rebel Women’s Big Bash League seasons.
The brand was also the main sponsor of the Indian national teams until recently, but opted out of a five-year contract after two years, and has been replaced by Byju’s, the Indian educational technology and online tutorial firm.