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Showing 20 results out of 10000

Event Bidding And Hosting

Drone racing: flight of fancy?

Like eSports, the emergence of drone racing and the ensuing hype around it divides industry opinion. Sportcal Insight takes a look at some of the numbers being thrown around at the Drone Racing League finale.

Features

England's T20 gamble

The commissioning of a new Twenty20 cricket tournament in England in 2017 has been controversial. The England and Wales Cricket Board and the county teams are behind the decision but are they taking too much of a gamble?

Features

Jason McCracken

Jason McCracken, CEO of field hockey’s FIH, tells Sportcal Insight about plans to make the new Hockey Pro League a commercial success, and his early months in the job.

Comment

Brands face a tricky balancing act between capitalising on the global platform provided by the World Cup and the need to be sensitive to political tensions

Top five brand issues at Fifa World Cup

Comment

Given the ethical and reputational issues facing Fox, it would not be a surprise if those involved in the day-to-day running of Team Sky, already under fire, push for a disassociation with the media organisation to avoid even more unwanted scrutiny.

Team Sky or Team Fox?

Comment

The next massive step in football is VAR, Video Assistant Referees, which are widely dividing opinion. Every mistake stokes the pro-technology lobby, but the purist voice remains strong

From GLT to VAR

Comment

Consumers want brands to be authentic and appeal to wider, younger audiences and in turn, brands are looking at ways to be creative while also maintaining their appeal to a mass audience

Brands and the social media World Cup

Event Bidding And Hosting

Reinventing eventing

Event Rider Masters is the new kid on the block trying to shake up the venerable sport of eventing. Sportcal Insight ponders its chances of success.

Comment

Sponsoring one of the richest clubs in world football while in receipt of foreign aid is a recipe for criticism, with some sceptics likely to point to a dubious prioritisation of funding

The Arsenal-Rwanda controversy

Features

GSI Report 2017 - Sporting Impact

Sport continues to generate enormous holistic benefits for host cities and nations but more needs to be done to understand and express these benefits and the fans that engage with these events.

Features

Private equity - Coming to a team near you?

Euan Cunningham analyses the rise to prominence of private equity money in the sports investment landscape.

Features

Steve Martin

There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.

Comment

Listening to these smart solutions made me think of the skills that an employer is seeking and whether a business school equips students with the mental tools and behavioural qualities required

Mentoring Generation Y

Event Bidding And Hosting

Le Tour targets Germany

Staging this year’s Tour de France Grand Départ in Düsseldorf in Germany was no accident, says ASO’s head of marketing Laurent Lachaux

Features

Chinese global event sponsors

Changes to the line-up of sponsors for the world's major sporting events in recent years reflect the growing influence of Asia and the location of forthcoming Olympic Games, and the shift eastwards shows no sign of abating - especially if, as seems likely, China is awarded the Fifa World Cup for the first time.

Comment

The crowds and enthusiasm are evidence that there is an appetite for golf; just on completely new terms. Golf needs to embrace and welcome them

Sports disruption: golf

Comment

The NFL is pushing, and London is doing its best to prove that the appetite is there. The move from three regular season games in London to eight, plus any potential post-season action, would create an immediate lever for increased engagement

The NFL's global appeal

Features

The image that changed the game

Getty Images is celebrating the founding of Allsport, the world’s first sports photography agency which went on to become Getty Images Sport. The agency takes Sportcal Insight through the huge changes in 50 years of sports imagery.

Comment

Given that rights holders need to plan at least three to five years ahead, it is essential they engage with the new OTT and social media world. But they also must not overlook the traditional free-to-air broadcasters and their digital platforms.

Is Sport 3.0 here?

Comment

Finding the balance between compelling and engaging design, and good user experience through the speedy delivery of content will put your website top of the league

Site speed: balancing web design and efficiency