Basketball Champions League and Wilson partner in three-year deal
The Basketball Champions League, the pan-European clubs competition, today announced an exclusive three-year partnership with Wilson Sporting Goods, the US equipment supplier.
Under the agreement, Wilson will provide the official game ball for all BCL games from September 2019 through 2022.
It will replace Molten, the Japanese sports equipment firm, as official ball supplier.
Patrick Comninos, chief executive of the BCL, said: "Wilson joins the Basketball Champions League family at a time when we focus at the continuous growth of our competition in Europe. Wilson has an innovative approach towards basketball both on and off the court that will open a new era for the Basketball Champions League."
Wilson also recently signed an extended agreement with FIBA, basketball’s global governing body which is a backer of the BCL, to provide the official game ball for all FIBA 3x3 official competitions, the reduced-sides version of the sport, strengthening Wilson’s long-standing association with the sport.
The BCL completed its third season in May and recently confirmed the full line-up for the 2019-20 season which it claims to be the “strongest ever”, with 48 teams from 28 countries, including 16 current national champions.
The regular season, in which the teams are split into four groups of eight, starts on 8 October.
Meanwhile, Under Armour, the US sportswear brand, has signed up as a sponsor of China’s national 3x3 basketball teams.
The agreement makes Under Armour the official strategic partner and exclusive sports apparel supplier to China’s men’s and women’s teams.
The brand will be supporting China as they compete at Tokyo 2020, which will be the arena for the full Olympic Games debut of 3x3 basketball after FIBA succeeded in officially including it on the Olympic programme back in 2017.
China will also host the FIBA World Cup next month.
The deal expands Under Armour’s basketball portfolio, which includes partnerships with North America’s NBA and Australia’s NBL.
brand also sponsors high-profile NBA stars such as Stephen Curry and Joel