Three sponsorship spots left as Liqui Moly signs on for handball's men's Euro 2020
Only three out of eight sponsorship spaces remain open for handball’s men’s Euro 2020 tournament, after Liqui Moly, a German automotive lubricants brand, became the tournament’s fifth official sponsor today.
The deal between Liqui Moly and the European Handball Federation, the sport's continental governing, was brokered by Infront, the EHF’s media and marketing partner until 2027.
Liqui Moly will now enjoy increased exposure at the Euro 2020 tournament, held across Sweden, Austria and Norway, and the company’s logo will feature on LED touchline boards, as well as on all advertising materials. The lubricants company could also now choose to engage in on-site activations, either in the stadiums or in the fan village built for the event.
The four other official EHF Euro 2020 sponsors, so far, are: Grundfos, a water solutions manufacturer; Gorenje, a kitchen design firm; Engelbert Strauss, a German mail order firm; and sports retailer Intersport.
Engelbert Strauss is also the inaugural presenting sponsor for the Euro 2020 qualification process, during which the 24 teams to compete at the tournament are decided.Liqui Moly has been a consistent handball backer over the last five years. It sponsored the men's EHF Euros in Poland (2016) and Croatia (2018), this year's men's handball World Championships in Germany and Denmark, and in 2017 became the first title sponsor of the EHF Cup Finals, the season final to European handball's second-tier men's club competition.
The company also now has title sponsorship rights to Germany's top-tier Handball Bundesliga, having signed a three-year deal earlier this month.
The Men’s EHF Euro 2020 tournament will take place between 9 and 26 January, and is the first edition to feature 24 teams and to be hosted by three nations. It also marks the first time the championship’s final weekend will be played in a soccer stadium, Stockholm’s Tele2 Arena, which has a capacity exceeding 20,000.