Korn Ferry replaces Web.com as title sponsor of PGA Tour feeder series
Korn Ferry, the executive search firm, has today struck a 10-year deal to acquire naming rights to US golf's PGA Tour developmental series.
The Los Angeles-based firm's deal takes effect from 19 June, with the series to become known as the Korn Ferry Tour until the end of the 2028 campaign.
Korn Ferry replaces Web.com, the Florida-based internet services provider, which has put its name to the tour since June 2012, and had three more years on the contract still to run.
The Korn Ferry Tour is the main pathway to the PGA Tour, with the top 50 players qualifying for the main circuit.
Under its title sponsorship deal, Korn Ferry also becomes the official leadership development firm of the PGA Tour, the senior Champions Tour and the developmental tour.
Gary Burnison, chief executive of Korn Ferry, said: "Our organisations are both all about talent – getting players and people to that next level and advancing their careers. People will never discover their full potential until they are provided an abundance of opportunity. Korn Ferry and the Korn Ferry Tour provide that opportunity. This sponsorship will further elevate our brand as a global organisational consultancy and extend awareness of our firm to new audiences around the world."
Alex Baldwin, president of the renamed Korn Ferry Tour, added: "Korn Ferry has an impassioned desire to enhance the careers and brands of our players through this incredibly competitive Tour. This partnership will allow us to further those goals while elevating the Tour and our tournaments for our partners and fans."