Yours for €3,315 (+VAT): A Euro 2020 IMG hospitality seat at Wembley
By Jonathan Rest
IMG, the international sports marketing company, today launched its hospitality packages for soccer's 2020 European Championships, with prices for private suites at London's Wembley Stadium, host of the semi-finals and final, starting at more than €3,300 ($3,740) per person, per match.
IMG has sole responsibility for the marketing of packages in England, Scotland, Wales, Northern Ireland and the Republic of Ireland for Euro 2020, which kicks off in a year's time.
The agency is offering up private suits and shared lounges, each of which have varying levels of service and, as such, associated costs.
Euro 2020 is being held in 12 cities in different countries across Europe, with Wembley, Hampden Park in Glasgow, Scotland and the Aviva Stadium in Dublin, Republic of Ireland among the host venues.
The Private Suite Platinum package starts at €3,315 + VAT per person, per game at Wembley and €1,025 + VAT per person, per game at Hampden and the Aviva, which will both stage three group stage fixtures and one round-of-16 match.
Wembley will additionally host three group games and a round-of-16 clash, as well as both semi-finals and the final, scheduled for 12 July, 2020.
The Private Suite Gold package starts at €2,285 + VAT at Wembley, and €850 +VAT at Hampden and the Aviva, with a Silver package on offer at Wembley starting at €1,500.
The Prestige Platinum (pictured) and Platinum packages for the shared lounges at Wembley cost €3,315 + VAT and €1,500 + VAT, respectively, per person, while a more relaxed '2020 Club' offering is available at all three aforementioned stadiums, beginning at €600 + VAT for fixtures in Glasgow and Dublin and €1,328 + VAT in London.
IMG can also sell hospitality packages to clients in the UK and Ireland for matches in the other nine cities: Amsterdam; Baku; Bilbao; Bucharest; Budapest; Copenhagen; Munich; Rome; and St Petersburg.
Hospitality bookings can be made at IMG’s Euro 2020 official hospitality website at https://hospitality.euro2020.co.uk/
IMG has previously worked as a Uefa sales agent at Euro 2008 in Austria and Switzerland, the 2011 and 2013 Champions League finals at Wembley and at Euro 2012 in Poland and Ukraine.
Ticket sales for Euro 2020 also officially got under way today, with 300,000 applications from 109 countries registered within the first hour, Uefa said.
Fans can apply for tickets until 12 July.
A record three million tickets will be available for Euro 2020, with 2.5 million reserved for fans of the participating teams and the general public.
Uefa said one million tickets will be available for €50 or less across 44 matches, while 40,000 tickets under €100 will be available for the semi-finals and final at Wembley.
Tickets are being offered in three price categories, with host cities divided into two clusters to reflect the purchasing power and average income of residents.
Cluster A covers Amsterdam, Bilbao, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg, while Cluster B comprises Baku, Bucharest and Budapest. As a result, tickets for the quarter-final in Baku are less expensive than tickets for the quarter-finals in Munich, Rome and Saint Petersburg.
Prices start at €30 for matches hosted in Cluster B cities and €50 for matches hosted in Cluster A cities.