IMG to market media and sponsorship rights for Freeride World Tour
IMG, the international sports marketing agency, today announced a comprehensive commercial tie-up with snowboarding and skiing's Freeride World Tour.
The agreement covers the distribution of international media rights, excluding the territory of Austria and news clips, and the sale of sponsorship packages for 2020 to 2022.
The winter sports marketing scene is dominated by the rival Infront agency, which has commercial relationships with all seven Olympic winter sports international federations (skiing, curling, ice hockey, biathlon, luge, skating and bobsleigh/skeleton).
The FTW features five events in Austria, Japan, Canada, Andorra and Switzerland.
IMG will distribute all media rights, excluding news, for the FWT programming package and explore new brand opportunities for the Tour and its five events.
Red Bull Media House, the media arm of the Austrian energy drinks brand, holds FWT media rights in Austria and is the digital partner of the series, while Quattro Media, the TV production and rights distribution company, distributes news access.
Nicolas Hale-Woods, chief executive of FWT, said: “Partnering with IMG is a historical step-up for FWT, which will optimise content distribution and sponsorship partnerships. The sport’s fundamentals are healthy with fantastic progression on the sport and grassroots side, and a strong community sharing unique and authentic content. Our partnership with IMG will enable our sport to reach the next level. ”
Andrew Weir, commercial manager of action sports at IMG, added: “Featuring world-class riders, the FWT has driven the sport to new heights, making this a welcome addition to our action sports and winter sports portfolios. There is no other series quite like it and we are really looking forward to tapping into new markets worldwide to increase global coverage of the sport. We are also keen to build on the Tour’s success and enhance the level of sponsors for FWT.”
FTW launched in Verbier, Switzerland in 1996 and its five annual events feature 50 riders from around the world.
It also organises the Freeride World Qualifier, Freeride Junior World Championships and Skiers Cup, a freeride skiing team competition, which add up to more than 150 events across Europe, North America, South America and Oceania.