Eleven Sports lures D'Amario from Proximus to drive Belgian growth
Eleven Sports, the international subscription broadcaster, has named Massimo D’Amario as its new head of business development and sponsorship in Belgium and Luxembourg.
D’Amario (pictured) is joining Eleven Sports from Proximus, the Belgian telecoms and pay-television operator, where he has been serving as managing director of Proximus Media House.
D’Amario will take up his new role at the start of August, succeeding Guillaume Collard who this April stepped up to become managing director of Eleven Sports in Belgium and Luxembourg, a position he combines with that of head of acquisitions for the Eleven Sports Group.
At Proximus, D’Amario has been responsible for rights acquisition, sports strategy and the production of all sports channels, helping the company become a major player in the sector in Belgium through coverage of soccer’s Uefa Champions League and the domestic Jupiler Pro League.
His remit at Eleven Sports will include exploring new business opportunities and assisting the managing director with content strategy, the acquisition of new rights, commercial partnerships and sponsorship strategy.
Welcoming the new recruit, Collard said: “Massimo is vastly experienced in the sports media industry and brings very strong expertise in several key business areas. This appointment highlights Eleven Sports’ ambition in Belgium and Luxembourg. By welcoming Massimo to our team, we are we are very well placed to build on the strong foundations we have already built in Belgium and in the international sports market.”
D’Amario added: “I am very happy to join the Eleven Sports team and I am excited to help the development of this young and dynamic team with my experience and positive energy. My aim is to grow and diversify Eleven Sports’ revenue streams, strengthening Eleven’s position in the Belgian market and building on the excellent work that has already been done.”
Eleven Sports has been showing various prominent soccer competitions in Belgium and Luxembourg, including Spain's LaLiga, Italy's Serie A, England’s FA Cup and English Football League and qualifiers for the 2020 Uefa European Championships. Non-soccer content has included the NBA, Euro Hockey League, PDC World Darts Championship, UFC and Cage Warriors.
Eleven Sports has a carriage deal with Proximus for its three channels running until 2021.
Eleven Sports first agreed a distribution deal with Proximus ahead of the launch of its first two channels in Belgium in 2015. The third channel was added to the Proximus platform in May 2017.
Belgian broadcasters and media platforms are presently awaiting the drafting of a domestic rights tender for the Belgian league, effective from 2020-21, to be launched later this year.