Olympic Channel to broaden European Games exposure worldwide
This month's European Games, the second edition of the quadrennial multi-sports event, will be shown in 46 territories across the Americas, Caribbean and Asia-Pacific by the International Olympic Committee's Olympic Channel, it was announced today.
Under the terms of the agreement with the European Olympic Committees, the Olympic Channel will live-stream daily coverage from the 21 to 30 June games in Minsk, Belarus for free on olympicchannel.com, its mobile apps and select connected TV devices.
The deal covers major markets such as USA, Canada, Brazil, Australia, India and Japan.
Mark Parkman, general manager of the Olympic Channel, said: “Minsk 2019 is an important competition that highlights the Olympic Channel’s live event calendar on the road to Tokyo 2020 as the world’s best athletes prepare for next summer’s Olympic Games.
“We are thrilled to work with the European Olympic Committees to ensure global coverage of their premier event.”
Minsk 2019 will feature around 4,000 athletes from 50 nations competing in 200 medal events across 15 sports. Eight of the sports will offer qualification opportunities for the Tokyo 2020 Olympic Games, with direct qualifying places on the line in archery, table tennis and shooting. In addition, the games will serve as the European Championships for boxing and judo.
The Olympic Channel contract covers 11 territories in the Americas and Caribbean: Canada; USA and Puerto Rico (both English language only); Brazil; Belize; Suriname; Guyana; Cuba; Jamaica; Haiti; and Bahamas.
The 35 territories in Asia-Pacific where the Olympic Channel will stream the action are: Australia; Japan; India; Brunei; Cambodia; East Timor; Indonesia; Laos; Macau; Malaysia; Mongolia; Myanmar; Papua New Guinea; The Philippines; Singapore; South Korea; North Korea; Taiwan; Thailand; Vietnam; American Samoa; Cook Islands; Fiji; Guam; Hong Kong; Kazakhstan; Uzbekistan; Kyrgyzstan; Turkmenistan; Tajikistan; Iran; Afghanistan; Pakistan; Nepal; and Bhutan.
Games organisers announced at the end of March that rights had been sold in 122 territories, including USA, China, New Zealand and countries in Europe and South America, for Minsk 2019, but declined to unveil the identities of the broadcasters.
International Sports Broadcasting, the production company founded by Manolo Romero, the media veteran behind the host broadcasting of many Olympic Games, is the host broadcaster for this year’s games, and is working with the organising committee on the sale of international television rights.