Betting website Casadeapostas.com partners with Brazilian soccer quartet
Casadeapostas.com, the Brazil-based online betting platform, has signed up as a sponsor of four top-flight soccer clubs in the South American country.
The brand is receiving exposure on the front of the shirts and a tailored package of rights, including digital and activation opportunities to connect with fans, at Bahia, Botafogo, Cruzeiro and Santos in 2019.
It is also working with Betradar, the betting arm of Sportradar, the international sports data and digital content firm, of which it is a client, to maximise its marketing presence.
Casadeapostas.com is utlising ad:s, Sportradar’s marketing service for sports betting operators, to capitalise on advertising and sponsorship opportunities.
The service was launched at the start of this year, and provides sponsorship consulting, search engine optimisation and search engine advertising marketing, user interface and user experience consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.
The new sponsorship deals follow the ratification in Brazil last December of legislation introducing sports betting regulations in the country.
Hans Schleier, of Casadeapostas.com, said: “We are very proud to partner with each of these prominent clubs, each with their own history and successes. Casadeapostas.com are a brand with ambitious plans for our home market. We look forward to working with the clubs and Sportradar to further activate these partnerships together and bring excitement to football fans around Brazil.”
Hampus Lofkvist, Sportradar’s director, global sponsorship, added: “We want to congratulate the team at Casadeapostas.com on their official partnership with four of Brazil’s top clubs. This is a major move that will enhance the brand’s visibility and connect them with fans throughout Brazil and the wider continent.
“Partnerships such as this give us further confidence that Sportradar ad:s will continue to support bookmakers around the world with their marketing efforts. We look forward to working with Casadeapostas.com and the clubs to ensure a mutually successful collaboration.”