HBA renews international rights remit for Melbourne Cup and Breeders' Cup
HBA Media, the independent rights agency representing the sport of horse racing, today retained international media rights to the Melbourne Cup and Breeders' Cup, two of the most prestigious horse races on the Australian and US sporting calendars, respectively.
Under the terms of the multi-year renewals, effective this year, HBA will continue to produce and distribute the international coverage on behalf of the Victorian Racing Club and the Breeders' Cup.
This year will mark the sixth successive year that HBA Media has held the contracts for both races.
Henry Birtles, chief executive of HBA Media, said: “We are absolutely thrilled to have again secured agreements with the VRC and Breeders’ Cup, underlining the pivotal role that HBA Media continues to play globally on behalf of this great sport.
“We will aim to increase the distribution of these two phenomenal sporting occasions, as well as delivering strategic digital and social media campaigns in line with the ever-changing media landscape.”
The 2019 Breeders’ Cup in Santa Anita, California takes place on 1 and 2 November, with the Lexus Melbourne Cup scheduled for 5 November.
This year's Melbourne Cup will be broadcast domestically by commercial broadcaster Ten, the first year of its five-year, A$100-million ($69.5-million) contract with the VRC. The agreement is one of the richest in horse racing worldwide.
Domestic Breeders' Cup rights are held in USA by NBC, the national network.