Bundesliga lines up 433 to build out digital footprint
German soccer's Bundesliga today unveiled a partnership with 433, one of the leading soccer channels on social media, aimed at further building on the league's digital strategy to increase its global fanbase.
The Bundesliga will work closely with 433, which claims to be one of the fastest-growing sports communities internationally with 37 million fans, to share and create engaging content on a regular basis throughout the year.
433, which has channels across Instagram, Facebook, Twitter, Snapchat, Youtube and Tik Tok, will offer fans a deeper insight into the clubs and players and will also go behind the scenes during the league’s international activities, supporting Bundesliga Experience events and Club Tours over the coming months.
Robert Klein, Bundesliga International's chief executive, said “With strong similarities to the Bundesliga’s digital strategy, 433 has built a strong, global fanbase through engaging and unique content. Thanks to our international presence and subsequent appeal, they’re looking forward to complementing the strong digital footprint the Bundesliga has made in the global marketplace.
“It’s important that, whilst the Bundesliga is the best attended football league in the world, we work with 433 to expand our storytelling around ‘Football As It’s Meant To Be’ so that we can bring even more fans closer to the game here in Germany. With the channels 433 use and style of content they share, together we will increase social engagement in the league, particularly with younger fans who are our future.”
Floris Weisz, 433’s chief commercial officer, added: “The opportunity to work with the world’s most entertaining league is really exciting for us. With the highest number of goals, fierce competition throughout the season, unique fan culture, electric stadium atmospheres and a host of world-class players and rising stars, this is golden content for our channels. We’re particularly looking forward to utilising the Bundesliga’s innovative approach to content which will help both organisations create stronger connections between fans and the league throughout the year.”