Havas Sports & Entertainment, an arm of the international advertising agency, has promoted Augustin Penicaud to the role of deputy general manager.

Penicaud has been with Havas for 14 years, having first joined in 2005 as research manager.

Over that period, he has undertaken several roles, with his most recent position being associate director in charge of strategy. 

In his new role, Penicaud will be responsible for strategy, growth and customer relations.

He will also work closely with Emeric Deminière, who has been a deputy general manager since 2017, on the quality and performance of the agency's branding and its organisation.

HSE’s clients include AccorHotels, Nissan, Coca-Cola, Orange, EDF, Peugeot, PMU, BMW, Louis Vuitton and the Paris 2024 Olympic Games organising committee.

Sportcal