West Ham seek to boost fan engagement with Socios
English soccer's West Ham United have signed a strategic partnership with Socios, the blockchain-based fan engagement platform.
West Ham are the first Premier League outfit to join the platform, which already features the likes of Italy’s Juventus and France’s Paris Saint-Germain.
As part of the agreement, Socios will become an official global partner of the London club and launch an official fan token.
West Ham will seek the input and opinion of fans by running exclusive polls on the mobile app, with the tokens providing the opportunity for supporters to vote. The tokens will also give fans access to rewards, exclusive merchandise, games and leaderboards.
West Ham will be working with Socios on how supporters can acquire tokens and what types of decisions token-holders can influence, ranging from player appearances through to man-of-the-match votes.
The launch of the West Ham fan token “will evolve the club’s global fan engagement strategy and expand the global audience," the club said.
The tokens will be available to buy on the Socios app from the start of the 2019-20 season, with fans having a greater influence as they acquire more. The value of the tokens will also go up or down based on market demand and the performance of the team.
Karim Virani, digital and commercial director of West Ham, said: “We recognise that many fans are now digital users first, with many looking at and using new technologies in their day to day lives. As a result, West Ham United’s presence on Socios.com’s state of the art platform will further give us the ability to interact and get direct feedback in real-time from our global fanbase which will be important to our future fan engagement strategy.