CBS Sports and Eurosport to broadcast US Open Polo Championship
The United States Polo Association, the national governing body for the sport, has agreed rights deals with CBS Sports, the national sports television network, and Eurosport, the Discovery-owned pan-European sports broadcaster, for the US Open Polo Championship, the national annual polo championship.
It will be the third consecutive year that CBS Sports will serve as the official broadcast partner of the tournament in the US.
CBS Sports will broadcast the championship, which takes place on Sunday, and re-air a repeat of the event on the CBS Sports Network the following day.
The competition will also air on Eurosport and Dsport, the Indian sports broadcaster owned by Discovery, for the first time. Eurosport, and its affiliates, will have rights to the global broadcasts of the event across Europe, Asia and India.
The USPA said it is targeting 250 million households and over 100 countries in what it anticipates to be "the largest viewing audience in the history of the sport of polo."
The deals were agreed with USPA and USPA Global Licensing Inc., the official licensing arm and national broadcaster of USPA.
J. Michael Prince, president and chief executive of USPA Global Licensing, said: "The numbers really do speak for themselves. In 2018, the broadcast of the U.S. Open final reached over 2 million viewers, a significant jump over the year before. For 2019, we expect another significant increase, as we target over 3 million viewers and push the broadcast globally. This is amazing exposure for the sport of polo as well as our multi-billion-dollar U.S. Polo Assn. brand, as we continue to engage sports fans and consumers around the world."
For this year’s championships, USPA will debut the Gauntlet of Polo series, a new tournament series for the sport, with total prize money of $1 million, a record figure, according to the governing body.
The Gauntlet of Polo series is comprised of the C.V. Whitney Cup, the USPA Gold Cup and the US Open Polo Championship, the flagship final tournament in the series.
The competition will be held at the International Polo Club in Wellington, Florida, its home since 2004.