Team GB allies with Ben Sherman for 2020 Olympics
Team GB, the umbrella term for the group of British athletes competing at an Olympic Games, today announced a new deal with Ben Sherman, a British designer fashion brand, that will now become an ‘Official Supporter’ of Team GB up to and including the Tokyo 2020 Olympic Games.
Ben Sherman, founded in 1963 and now owned by BMB Clothing Limited, will design an exclusive range of apparel that all Team GB athletes will wear at the opening ceremony at Tokyo 2020 next July.
Ben Sherman has provided branded clothing for Team GB before, having supplied the ‘official formalwear’ for all British athletes at the Athens 2004 Olympic Games.
Mark Williams, creative director at Ben Sherman, said: “The design elements will hold true to the spirit of the Olympics. We want the athletes to feel an immense sense of achievement and unity while representing the nation during the Opening Ceremony.”
Earlier this year, Team GB partnered with Dreams, the bed manufacturer, who will also become an official partner for the Tokyo Olympics.Other Team GB official partners for the Tokyo 2020 Olympics include Toyota, Samsung, Coca Cola and Visa. Marks & Spencer and Aquascutum have been previous official clothing suppliers for Team GB.
The Tokyo Games will take place between 24 July and 9 August next year.