IMG unveils plan to launch electric version of World Rallycross
IMG, the international sports and entertainment company that is behind motor racing’s FIA World Rallycross Championship, is the latest promoter to embrace electric racing technology after it today unveiled what it described as “a ground-breaking initiative with the planned introduction of a dynamic electric racing element to the FIA World Rallycross Championship weekend.”
IMG said: “The concept, titled Projekt E, will see electric-powered cars compete on the same weekend as traditional Supercars. This new-look race weekend format will allow rallycross fans to enjoy the traditional internal combustion engines – and be given a glimpse of the future for production-based cars.”
Projekt E is following in the footsteps of the standalone Formula E, the open-wheel car racing series, and Moto E, the electric motorbike MotoGP support series, which was due to debut in May but has been postponed after all the bikes were destroyed in a fire.
Torben Olsen, the managing director of World RX for IMG, the series promoter, said: “IMG has pledged as far back as 2017 that electrification would be part of the World RX weekend. Today we can confirm our intention to deliver on that objective. Our aim is to showcase, by 2021 at the latest, future mobility and relevant technologies in the tough, competitive environment of rallycross with production-based vehicles that consumers can relate to.
“In terms of the strategy for introduction of electrification to rallycross, we have been in discussions for nearly two years with a number of manufacturers. Ultimately it emerged that the manufacturers were not yet ready to commit in sufficient numbers to make a fully-electric World Championship a reality. However, we believe that Projekt E is a positive step forward to deliver on our 2017 pledge.”
IMG added: “Over the coming months, the FIA and IMG will be revealing more about the format for Projekt E and the electrified cars which will line up on the grid in the future.”