Red Bull to sponsor League of Legends European Championships
Red Bull, the Austrian energy drinks brand, has been announced as the latest sponsor of eSports’ League of Legends European Championship (LEC) competition.
Red Bull will be the official energy drink sponsor of the LEC, and will be heavily involved in live league events, as well as the Spring and Summer Finals. The company already sponsors Team Vitality, which competes in LEC.
Red Bull is the latest non-endemic sponsor of League of Legends, joining the likes of Shell, Kia and Foot Locker, which game developer Riot Games signed a multi-year partnership with MasterCard in 2018 for all international events.