Steinlager stays on board with Emirates Team NZ for America's Cup defence
Steinlager, the New Zealand beer brand, is to return as a commercial partner of Emirates Team New Zealand's defence of sailing's America's Cup.
Steinlager has supported the team since its first attempt at landing the so-called 'Auld Mug' since 1987, and will continue as an official sponsor and official beer partner on home soil in Auckland in 2021.
Grant Dalton, Team NZ chief executive, said: “Steinlager is a truly iconic Kiwi brand that has always stayed strong and believed in Emirates Team New Zealand and our quest for the America’s Cup. They’ve been on the boat for every win we’ve had, and we had Steinlager in our hand when we grasped the Cup in Bermuda in 2017 – a ritual we plan to keep alive in March 2021.”
Emirates Team NZ will be kitted out by Sail Racing International, the Swedish sailing clothing range, when the next America’s Cup gets under way.