Perform signs up SkyBet and bet365 as launch partners of Opta Fast Player Statistics Feed
Perform, the UK-based sports content provider, has agreed deals with online betting services SkyBet and bet365 to become launch partners of its new Opta Fast Player Statistics Feed.
The new feed pushes high frequency in-play statistics like shots, passes and tackles to betting operators who can now automate pricing, live trading and fast settlement of player and team prop markets, Perform said.
It added: “The feed means player and team stats can now also be incorporated at scale into bet-builders and request-a-bets, for the world’s biggest football competitions and players. Detailed stats are also shown updating as they happen to the operators’ customers.”
Sky Bet and bet365 are the first operators to offer their customers in-play products powered by the new fast player data.
John Harlow, Perform’s senior vice president betting, said: “If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game. Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given a way for operators to create compelling new player-focussed experiences that occur throughout the 90 minutes. It’s a new level of entertainment for their customers, even throughout a 0-0 draw.”
Perform is the business-to-business division of DAZN Group, which includes DAZN, the over-the-top subscription service now active in seven markets.