UK impresario Goldsmith launches new experiential agency
Harvey Goldsmith, the well-known UK producer and promoter of live and charity events, as well as television broadcasts, has launched The nvisible Agency, a new specialist events agency focusing on music, sports and entertainment.
The agency will be led by managing director Mark Bustard, who joins from his role as head of fan engagement at CSM Sport & Entertainment, the UK-based international sport and entertainment agency chaired by Sebastian Coe.
Bustard’s experience includes working as project director for major sporting events including F1 Live in London, the Olympic Heroes Parade in Manchester, New York Super Bowl for Verizon and the Rugby World Cup 2015 central London fan zone.
Other senior executives include: Grant Campbell as creative director; Jim Baggott as production director; Luke Carr as project director and Tim Spears as technical director.
The nvisible Agency aims to become a specialist ‘agency for agencies’, offering creative, design, production and project management services to agencies involved in live events and experiential marketing.
Goldsmith (pictured) said: “The growth of the experience economy in recent years means that live events have never been more pertinent for brands and rights holders. Collectively and individually, this team has worked on myriad world-class and iconic live experiences that have touched millions around the world and I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.
“It feels like the perfect time for nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”