TAG Heuer keeps time with Red Bull to 2021
TAG Heuer, the Swiss watchmaker, has extended its sponsorship of the Red Bull Formula 1 motor racing team for three more seasons, it was announced today.
TAG will continue as the official timekeeper, watch and team performance partner of Red Bull Racing to the end of the 2021 season.
It switched to Red Bull ahead of the 2016 season, having been associated with the rival McLaren F1 team since 1985.
Stéphane Bianchi, chief executive of TAG Heuer, said: “No one better than Aston Martin Red Bull Racing with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure. It was evident to me that the incredible link between TAG Heuer and Formula 1 had to continue through this partnership”
Red Bull finished third in the 2018 constructors' championship.