Now Danish Superliga catches Fifa 19 eSports bug
Denmark’s top-tier Superliga is the latest European soccer league to launch an eSports competition based on the Fifa video game.
It has emerged this week that the Superliga has teamed up with DreamHack, the eSports promoter owned by Sweden-based media company Modern Times Group and Discovery Networks Denmark, an arm of the international television broadcaster, to roll out the eSuperliga.
The inaugural season kicks off on 5 November, and runs for seven weeks with players representing Denmark’s 16 top-flight clubs competing in EA Sports’ Fifa 19 for €50,000 ($58,000) in prize money
It is also one of the official qualifying events for the EA Sports Fifa 19 Global Series that will decide the top players in the world.
Denmark’s new eSports league will receive extensive coverage in the country on Discovery platforms Dplay, the streaming video entertainment service, and Canal 9, the television channel, with the latter offering two programmes each week.
Peter Nørrelund, executive vice-president, head of product development and incubation, and co-chief executive of DreamHack, said: “MTG has been partners with Superliga for 20 years, and the new competitive gaming tournament is a natural digital evolution of the most watched sports league in Denmark. Together with Electronic Arts' hit Fifa 19 as the playing field, we are creating a first-class esports product tailored for TV viewers, with superior production quality, consistent schedule and gripping storytelling around the action.”
EA Sports has been attracting various top leagues to engage with the Fifa 19 Global Series, including England’s Premier League, which recently announced the launch of its own ePremier League, in which all 20 clubs will be represented, in partnership with the games developer and Gfinity, the UK-based eSports promoter.
Meanwhile, Manchester City, the defending Premier League champions, have today formed a collaboration with eSports organisation Epsilon to enter a Fifa 19 team in the forthcoming Gfinity Elite Series.
Manchester City and Epsilon professional eSports players will comprise half the team, with the remainder to come from the Elite Draft.
The fourth season kicks off on 26 October, with 10 teams competing over eight weeks for a place in the grand final on 7 or 8 December.