Aurora is host broadcaster for drone racing's Champions Series
Aurora Media Worldwide, the London-based boutique media rights agency, is responsible for the host broadcast of this year’s DHL Champions Series, the drone racing circuit organised by DR1 Racing.
Aurora is producing the six one-hour shows that form the bedrock of the television coverage of the 2018 series, which is taking place entirely in Europe.
The returning broadcasters include BeIN Sports and CBS in USA, Eurosport in Europe and the Asia-Pacific region and Fox Sports Asia, while Fox Sports Latin America is making its debut, ensuring coverage in over 100 countries worldwide.
The 2018 Champion Series features five teams of three pilots and giant Pro Class aircraft which, at almost one metre in length and weighing five kilogrammes, are four times bigger than any other professional drone, and can reach speeds of 100 miles per hour in just over a second.
BeIN Sports’ coverage started last Thursday evening, and there will be regular shows at the same time over the next month, while CBS will broadcast the finals on 3 November.
Champions Series programming on Eurosport in both Europe and Asia-Pacific gets under way on 25 October, and runs until early December.
Lawrence Duffy, the managing director of Aurora, said: “This series perfectly suits our signature in creating a unique hybrid of adventure, racing, travel and entertainment for a younger skewing audience. Drone racing is fast, very competitive and undoubtedly has a following that marks it out as a true millennial property. We look forward to bringing the series and sport to a new audience.”
Aurora already provides host broadcast services for Formula E, Goodwood Motorsport, the Dubai Duty Free Tennis Championships and the Six Day Cycling series, and works with brands including car makers Jaguar and Audi.
After last year’s USA-based circuit, the 2018 Champions Series comprises events in France, Slovenia (two) and Croatia, and the finals at the Post Tower in Bonn, Germany, the headquarters of Deutsche Post DHL Group.
In a recent interview with Sportcal, Brad Foxhoven, the founder and chief executive of Los Angeles-based DR1 Racing, said the company expects to move into live TV coverage next season, and with full-time pilots, has plans for a truly international circuit that is not condensed into a small window in the year.