Asset OgilvyEntertainment retains F1 rights in Greece and Cyprus
Asset OgilvyEntertainment, the Greek media rights agency, has secured a new three-year deal to sell Formula 1 motor racing media rights in Greece and Cyprus.
The agreement covers all sessions, from Friday to Sunday, with live and delayed broadcast and highlights across all TV, internet and mobile platforms, between 2019 and 2021.
The digital rights are not exclusive, however, with Asset OgilvyEntertainment noting that Formula 1 has retained the right to launch F1 TV, its new OTT service, in the countries, albeit excluding the Greek language.
F1 TV launched earlier this year offering a combination of free and subscription content in various territories.
Formula 1 is being shown in Greece this season by ERT, the public-service broadcaster, and Cosmote TV, the IPTV and satellite pay-television broadcaster, and in Cyprus by Cytavision, the pay-TV broadcaster.
Asset OgilvyEntertainment has been selling Formula 1 rights in the two countries since 2010 and has also marketed the rights in Albania and Macedonia.