Alibaba partners with OBS to launch OBS Cloud for Tokyo Olympics
Alibaba, the Chinese e-commerce giant that is a top-tier International Olympic Committee ‘TOP’ sponsor has partnered with the IOC’s Olympic Broadcasting Services to launch OBS Cloud, a cloud broadcasting platform that will be in place for the Tokyo 2020 Olympics.
The announcement follows the launch of what the IOC called a “breakthrough” partnership last year, in which Alibaba became the IOC’s official ‘Cloud Services’ and ‘E-Commerce Platform Services’ partner, as well as a founding partner of the OBS-produced Olympic Channel.
Alibaba is the dominant public cloud provider in China and is also among the top public cloud companies in 2018.
Joey Tan, general manager of Alibaba Cloud’s global strategic accounts and sports business unit, said the IOC partnership is designed to solve efficiency issues and lower the barriers to create content. He added: “We want to make sure that OBS Cloud will accelerate the pace of transformation and allow the industry to innovate.”
Yiannis Exarchos, OBS’ chief executive, said the launch of OBS Cloud was required because the “additional content for digital and social media has become a big challenge.” He added: “Now broadcasters will be able to get access to feeds, store and edit remotely.”
OBS Cloud will be able to provide most of the visual and audio assets of the Olympic Games to rights-holding broadcasters, while the broadcasters will also be able to set up their own content creation, management and distribution systems on OBS Cloud.
A ‘beta’ version of OBS Cloud is being tested with selected broadcasters.
Alibaba hit the headlines earlier this month when it was announced that Jack Ma is to step down as executive chairman in 12 months’ time.
Ma, one of China's richest men, will be replaced by Daniel Zhang, currently chief executive, on 10 September, 2019, with the long handover period aimed at achieving a “smooth and successful transition.”