Osaka signs Nissan deal and closes on record renewal with Adidas
Naomi Osaka, the 20-year-old Japanese tennis player whose recent victory in the US Open was partly overshadowed by a row between her opponent Serena Williams and the umpire, is to be a brand ambassador for Nissan after signing a three-year deal with the Japanese carmaker.
Nissan said Osaka will appear in global promotions and advertising as it seeks to attract a younger, more diverse customer base through its association with Osaka, who was born in Japan to a Haitian-born father and Japanese mother and raised mainly in USA.
Meanwhile, Osaka is reported to be close to signing an endorsement deal worth up to $10 million a year with Adidas, the sportswear giant, which would be the most valuable ever signed in women’s tennis.
Her present deal with Adidas, worth $100,000 a year, is due to expire in December.
Osaka, Japan's first grand slam singles champion, also has endorsement contracts with Nissin, the Japanese dried noodle company, Citizen watches and Wowow, the pay-TV broadcaster.