Federation: Ecuador rights have doubled in value in new cycle
The FEF, the Ecuadorean soccer federation, claims to have earned over $20 million from the sale of media and advertising rights for the national team’s matches over the next four years.
This is said to be twice as much as the amount raised for the previous cycle.
It had already emerged that media company Servisky had landed the television and other rights to the national team, known familiarly as ‘Le Tricolor’ until the 2022 World Cup, and the contract was formally signed on Monday, according to FEF president Carlos Villacis.
He told Ecuadorian newspaper El Comercio this week: “They are going to double the income. The national team will generate more than it usually has.”
Servisky was chosen from one of six companies that submitted bids to acquire domestic and international rights to the Ecuador matches.
An unnamed FEF board director told the newspaper: “It was the best offer we received. The federation will have revenues of more than $20 million.”
It is understood that the breakdown comprises $8 million for TV, radio and internet rights in Ecuador to the team’s World Cup qualifying and friendly games, $10 million for the same rights outside Ecuador, and $2 million for perimeter advertising rights at the matches.
It was announced last week that DirecTV Latin America, the regional arm of the US satellite broadcaster, had reached agreement with Servisky to carry the new TriTV channel showing Ecuador’s games, starting with the friendlies in USA against Jamaica and Guatemala.
The media and advertising rights to Ecuador fixtures were previously managed by Full Play, the Argentinian agency since implicated in the Fifa-gate corruption scandal that centred on bribes and kickbacks related to rights to competitions across the Americas paid to officials with links to Fifa.
Those implicated in the wide-ranging US investigation also included Luis Chiriboga, the former president of the FEF, now serving a 10-year jail sentence in Ecuador for money laundering.
In light of Chiriboga’s conviction, handed down in November 2016, Ecuador’s national assembly yesterday annulled an important decoration that had been presented to him for his services to the country.
The national team failed to qualify for this year's World Cup having been present at three of the previous four tournaments.