StarTimes adds Europa League to soccer output
StarTimes, the pay-television broadcaster that operates in sub-Saharan Africa, has sealed a deal to show European club soccer’s second-tier Uefa Europa League for the next three years.
The agreement covers the whole of the region except South Africa, Lesotho and Swaziland, with StarTimes having exclusive rights in English, Portuguese and local languages in English- and Portuguese-speaking territories, until the end of the 2020-21 season.
Coverage begins with the first matches in the 2018-19 Europa League group stage next Thursday, and follows StarTimes’ coverage of this year’s Fifa World Cup and International Champions Cup.
Qasim Elegbede, the broadcaster’s brand and marketing director, is quoted by Nigerian newspaper Vanguard saying: “We are working hard to bring the best sport content to our subscribers. This season will be intense for football fans with Bundesliga, French Ligue 1, Fifa Club World Cup, French and Italian Cups and now Uefa Europa League.”
Pay-TV broadcaster SuperSport holds rights to the top-tier Uefa Champions League across sub-Saharan Africa.
StarTimes is this week providing coverage of the first-ever African Freestyle Football Competition taking place in the Nigerian city of Lagos.
The competition, which involves top male and female freestyle players from across the continent, started yesterday and culminates with the grand final on Saturday.