Laola1 Multimedia, the digital services provider and operator of the Sportradar-owned sports portal, has hired Markus Blümel to an advertising and sales position.

The 41-year-old Blümel has taken up the role of head of advertising and sponsorship sales, and will focus on the Austrian market.

He recently left a sales role at Styria, the Austrian media group, and spent 12 years at Rapid Vienna, the top-tier Austrian Bundesliga side, before setting up his own sports marketing agency.

Speaking about his new position, he told Horizont, the marketing and advertising publication: “Working close to the customer and with a high level of service orientation, we will work intensively on creative and innovate marketing solutions.”

Dominik Beier, a member of the management at Laola1 Multimedia, remarked: “An important basis for the success of Laola1 is the ongoing development of our sales team. I am delighted to have been able to secure Markus Blümel, an experienced expert with extensive online and offline expertise, who will give new momentum to our work with customers and partners.”

Sportcal