Medioni leaves Dentsu Aegis for Havas Sports & Entertainment
Ugo Medioni has joined Havas Sports & Entertainment, an arm of the international advertising agency, as a client director, after beginning his career with Dentsu Aegis Network Group.
Medioni will work with the teams responsible for HSE’s AccorHotels and Nissan accounts.
Other HSE clients include Coca-Cola, Orange, EDF, Peugeot, PMU, BMW, Louis Vuitton and the Paris 2024 Olympic Games organising committee.
In May, HSE rolled out the first 'Blockchain' fans loyalty programme for sport.
The solution, which is based on Blockchain technology enabling transactions to be made through virtual currencies without intermediaries, rewards supporters for their commitment, and creates new marketing assets for clubs and federations and their partners.