NBC claims record viewing for Rugby World Cup Sevens
NBC, the US TV network owned by Comcast, has claimed record viewing figures for its coverage of the Rugby World Cup Sevens competition held in San Francisco last month.
The five telecasts featured on NBC and its cable subsidiary NBCSN reached nearly 9 million viewers, the broadcaster said, with its coverage of the final day’s play on 22 July averaging a Total Audience Delivery of 1.37 million viewers which, NBC said, “is believed to be the most-watched live rugby telecast on record.”
Jon Miller, president, programming, NBC Sports and NBCSN, said: “The record-setting viewership of the Rugby World Cup Sevens on NBC and NBCSN demonstrates that fans recognise NBC Sports is home to the best rugby in the world. We’re proud of how well received our coverage was in San Francisco, and look forward to presenting the Rugby World Cup in Japan in 2019 and rugby sevens at the Olympics from Tokyo in 2020.”
NBC Sports’ coverage of the Rugby World Cup Sevens was part of a multi-year agreement with World Rugby, the sport’s international governing body, which includes: media rights on all platforms and in all languages to the Rugby World Cups in 2019 and 2023; the Women’s Rugby World Cup in 2021; the Rugby World Cup Sevens in 2022; and the annual World Rugby U20 Championships through 2023.
Overall, NBC Sports presented more than 30 hours of live Rugby World Cup Sevens coverage across NBC, NBCSN, NBCSports.com and the NBC Sports app, Olympic Channel: Home of Team USA, and NBC Sports Gold, NBC Sports Group’s direct-to-consumer product.