Adidas 'to double Arsenal's money in kit deal'
Adidas, the German sportswear firm, is set to pay £60 million ($77.3 million) over five years to kit out English soccer giants Arsenal, according to reports.
As reported by Sportcal earlier this year, Adidas will replace compatriot Puma as Arsenal's apparel supplier from the beginning of the 2019-20 campaign.
Puma is paying £30 million over five years to the north London-based club, but Adidas' offer will double that, UK reports suggest.
Adidas kitted out the Gunners between 1986 and 1994 (pictured), after which Nike took over the contract.
Adidas' business model, Sportcal understands, is to have a deal with a big club in each major European soccer city, and at present London is a notable gap in its portfolio, after Chelsea switched to Nike ahead of the 2017-18 season.
Watford FC, also of the Premier League, today announced a shirt sleeve sponsorship deal with MoPlay, the new mobile betting and gaming app, for the 2018-19 campaign.
MoPlay’s full logo will appear on the sleeve of the Watford home shirt, while the brand’s app icon will feature on the away shirt sleeve.
Online betting firm 138.com was Watford's sleeve sponsor in 2017-18, the first season that clubs were able to sell that inventory.
Earlier this week, MoPlay was unveiled as a global partner of Manchester United, and the Premier League giants today signed up Scotch whisky brand Chivas at the same level.
As Manchester United's global spirits partner, Chivas products will be available throughout Old Trafford’s hospitality suites, and the company will also get branding on digital perimeter boards and throughout the stadium.
The partnership will be managed and activated by Octagon, the international sports marketing agency.
Last week, Melitta, the Germany-based coffee brand, was elevated to a global partner of Manchester United, having been the official coffee partner in an agreement covering the UK, Ireland and Germany, since November.