El Corte Inglés to launch ticket platform in LaLiga renewal
El Corte Inglés, the Spanish department store chain, has extended its sponsorship of Spanish soccer’s LaLiga, for a further three years.
Under the deal, which had been expected, El Corte Inglés will have the right to exclusively sell official LaLiga products in its stores, and will create a ticket sales platform for matches in the top two divisions for participating clubs.
In addition, Viajes El Corte Inglés will remain the official travel agency of LaLiga until the end of the 2020-21 season.
The deal, which was announced at a signing ceremony involving LaLiga president Javier Tebas and his El Corte Inglés counterpart Jesus Nuño de la Rosa, builds on the relationship between the league and the department store group that began in the 2017-18 season.
In an another new initiative El Corte Inglés will look to incorporate experiential spaces in its stores to give customers access to virtual reality activities and other exclusive content, and sponsor LaLiga Genuine, a competition involving teams of players with intellectual disabilities.