Napoli launch club store on Amazon
Napoli, of Italian soccer's top-flight Serie A, have become the first club to launch their own store on Amazon, the online retail giant.
The team, which finished second in the league last season, have set up a dedicated portal on Amazon's platforms in Italy, France, Spain, Germany and the UK, with plans to expand into North America in the near future.
Napoli said the aim is to bring tens of millions of fans across the world closer to the club by offering Amazon customers quick, easy access to Napoli kit and merchandise, as part of their international development strategy.
Napoli launched their new kit on the website this week. As well as club apparel and merchandise, it includes other products made by Kappa, the team's kit manufacturer.
Aurelio De Laurentiis, the president of Napoli, said: "Napoli have become a regular fixture among the top 20 clubs in Uefa rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest. It is very important for us to be able to offer them easy access to our merchandise, and Amazon offers extraordinarily efficient distribution and order management services."
Meanwhile, the Court of Arbitration for Sport today cleared Serie A rivals AC Milan to compete in the Uefa Europa League, Europe's secondary clubs competition, next season.
Uefa, European soccer's governing body, had issued a one-year ban after deciding Milan had breached a Financial Fair Play requirement to break even.
While CAS said Uefa's decision to impose sanctions was correct, it ruled these needed to be more "proportionate" and exclusion was too severe.