IMMAF teams up with Sportradar to launch immaf.tv OTT service
The International Mixed Martial Arts Federation has teamed up with Sportradar, the sports data and digital content company, to launch immaf.tv, an over-the-top broadcast platform that aims to showcase elite amateur mixed martial arts.
The platform launched with live streaming of the 2018 IMMAF Senior European Championships and 2018 Junior European Open Championships in Bucharest, Romania last month. Videos of all matches are now available to view on demand.
Subscriptions cost €4.99 ($, reduced from €9.99 “for limited period”) for a championship pass and €12.99 (reduced from € 34.99) for a 2018 season subscription.
The platform is set to house all future international live streams and on-demand matches from IMMAF championships, and will also showcase free exclusive IMMAF video features.
Kerrith Brown, IMMAF’s president, said: “The launch of IMMAF.TV is another fantastic milestone for IMMAF, allowing us to connect in real time with MMA fans worldwide. Finally, we can show the world that our elite, amateur MMA tournaments are worthy of the Olympic programme. MMA fans will be impressed at the skill level of the new generation of athletes coming up through IMMAF, set to be the stars of tomorrow.”
Rainer Geier, Sportradar’s managing director OTT & digital services, said: “We have recognized MMA as a fantastic sport with a growing audience especially in the younger generation. IMMAF has already done a great job in creating the content around the European Championships and we look forward to the upcoming events and matches.”
The UK-based IMMAF recently agreed to amalgamate with the rival Russia-based World Mixed Martial Arts Association. The sport had been seeking to bring its governance under one roof since it was told that this was a prerequisite for recognition by the Global Alliance of International Sports Federations, and ultimately for acceptance onto the programme of the Olympic Games.