Fulham in 'record' shirt sponsorship deal with Dafabet
Fulham FC, the west London club newly promoted to English soccer’s Premier League, has signed what it described as a “record” two-year shirt sponsorship deal with Dafabet, the Philippines-based betting company.
The Dafabet logo will appear on the front of the club’s new Adidas-produced home and away kits, as well as the shirts worn by the club’s women’s team, taking over from Grosvenor Casinos, Fulham’s previous shirt sponsor.
Dafabet branding will also be visible around the club’s Craven Cottage stadium on match days and across its social media and digital channels.
Fulham added: “There will also be significant engagement opportunities for Dafabet to reach the Club’s domestic and international fan base.”
Dimitris Karatzas, chief executive of Dafabet, said: “We are delighted to continue our long-lasting presence in the Premier League by partnering with a club full of heritage and tradition. While the relationship is in the early stages, our initial discussions with the club’s officials have given me every confidence that we share the same passion for football, we’re looking forward to a fruitful and successful partnership.”
Casper Stylsvig, chief revenue officer of Fulham, added: “I am delighted that the club has been able to benefit from the team’s tremendous success of last season’s promotion to the Premier League by securing a record shirt sponsorship deal. We look forward to enjoying our return to the top flight with Dafabet and working with them to continue to grow the Club’s brand globally.”
Last year, Dafabet agreed a two-year deal with the Premier League’s Leicester City to become the club’s official betting partner, with Dafabet branding visible on advertising boards and interview backdrops at the team's King Power Stadium.
Dafabet already has tie-ups with another Premier League club Burnley and lower-tier English outfits Sunderland and Blackburn Rovers.
The betting company is also the front-of-shirt sponsor of Celtic, the champions of the Scottish Premiership, in a deal that runs to the end of the 2020-21 season.