IPC promotes Peters and Spence and appoints two new senior staff
The IPC has promoted Mike Peters, its chief of staff, to the role of chief operating officer, while Craig Spence has been promoted to chief marketing and communications officer from his previous position of media and communications director.
Meanwhile, Liz Riley has joined as general counsel and James Sclater as anti-doping director, with both reporting to Peters.
The appointments are part of a restructure of the IPC’s management team.
In his new role, Peters will oversee the following departments and programmes: Anti-doping; corporate development and technology; corporate services; diversity and inclusion; information management; legal affairs and governance; and membership engagement.
Spence takes charge of: branding; communications; corporate communications; digital media; media operations; public engagement; and public relations.
Xavier Gonzalez, the IPC’s chief executive, said: “The restructure of the IPC’s management team aims to address the growth of the organisation and its member organisations, the increasing and complex demands in all areas of the business, and the exciting opportunities that have resulted from the recently signed long-term IOC-IPC agreement.
“We are an athlete-centred organisation with a strong commitment to support our members and promote social inclusion. Changing circumstances in the world of sport naturally will require adjustments to how we approach our work. We are excited to pursue excellence in our daily work, and I believe our new structure will best help us do so.”
In an exclusive interview with Sportcal Insight, which can be found here, Andrew Parsons, the IPC’s recently-elected president, said that he sees digital and social media as “a new way of generating interactions with sport,” adding: “Younger generations don’t watch TV in the same way. They want different experiences from sport. It’s an area where we still have to improve our presence in sport. We have to come up with new, creative ways to interact.”
He added that the IPC does not need rebranding, but “better strategies to promote the brand, making it more known, people understanding what the Paralympic movement is about, to be perceived as positive, creative, innovative, diverse; making a better world by bringing people together. Young people don’t care about traditional sports structures; they want sport to mean something to the world.”Sportcal