Sail Racing to kit out Team NZ for America's Cup defence
Sail Racing International, the Swedish sailing clothing range, is to be the exclusive apparel supplier to Emirates Team New Zealand as it seeks to defend the America's Cup, the sport's blue riband race.
Sail Racing will supply all technical racing gear as well as shore gear to the team both during the America’s Cup World Series events in 2019/2020, as well as the America’s Cup Match in Auckland, New Zealand in 2021.
The company will also design and manufacture an official Emirates Team New Zealand replica collection that will be available online through the team's own website and at sailracing.com, in stores in New Zealand, and at the on-site merchandise stores at America’s Cup World Series events and the race village in Auckland for the final.
Joakim Berne, chief executive at Sail Racing International, said: “Sailing has changed tremendously over the past several years. The power and speed of these foiling boats have created a much greater demand on the sailor’s physique and agility, which requires new and more high-tech equipment. Our approach has changed from producing garments for active sailors, to developing highly technical gear for sailing athletes.
“This constitutes three years of huge potential to develop our product range, and it also gives us the opportunity to reach new markets and create great new business opportunities.”