Radrizzani's Aser leads round of funding for Whistle Sports
Aser, the investment company founded by Andrea Radrizzani, the sports business investor and entrepreneur, has invested in Whistle Sports, the online sports network.
Aser, which owns Leeds United, of English soccer's second-tier, as well as international pay-television broadcaster Eleven Sports, is leading the ongoing Series D funding round for Whistle Sports, which is currently worth in excess of $28 million.
As part of the investment, Radrizzani (pictured), the former chief executive of the MP & Silva agency, has joined the board of Whistle Sports.
Aser said that through its subsidiaries, principally Eleven Sports, which now operates in 10 countries, it will seek to "leverage Whistle Sports’ strong track record in disrupting traditional sports consumption through innovative social and digital content."
Whistle Sports has worked with USA-based sports organisations including the NFL, PGA Tour, Nascar, Major League Baseball, and US college sports conference the Ivy League, to engage with younger fans through viral content.
Radrizzani said: “This is more than just an investment. It is an innovative collaboration with a leader in social content creation and distribution that will help Aser’s portfolio to engage these young audiences by creating fun, relatable content that today’s fans love to watch and share.”
John West, founder and chief executive of Whistle Sports, added: “We are thrilled to receive investment from – and partner with – a young, dynamic and like-minded company such as Aser. We are looking forward to leveraging their invaluable global network and the key relationships they possess in important markets around the world as we look to develop and expand the Whistle Sports footprint.”
In October Jeffrey Katzenberg, the founder of digital media and software holding company WndrCo, invested in Whistle Sports, while at the turn of last year private equity house Beringea, NBC Sports Ventures, an arm of the US broadcaster, and Sky, the European pay-television giant, contributed to a $27.5-million Series C funding round.
The streaming website launched in January 2014 and now has a network of more than 400 sports content creators, delivering video across YouTube and other social, digital and TV platforms.