Burson-Marsteller Sport gets strategy brief from Turkish Olympic Committee
Burson-Marsteller Sport, the Lausanne-based sports consultancy previously known as TSE Consulting, has been appointed by the Turkish Olympic Committee to help it to define its future organisational strategy.
Burson-Marsteller Sport said: “As part of the strategic initiative, new governance standards in different areas will be developed to act as examples and catalysts for improving sport in Turkey. Input will be gathered from a wide range of stakeholders, who will be consulted at various stages during the project.”
Ugur Erdener, president of the Turkish Olympic Committee, said: “With our new initiative, we aim to become an even more important reference center and source of assistance for Turkish sport. We look forward to working again with our long-standing partner Burson-Marsteller Sport and building on their expertise in strategy and good governance.”
Lars Haue-Pedersen, managing director of Burson-Marsteller Sport (pictured), said: “We are delighted about this new appointment and to continuing our work with the Turkish Olympic Committee. Prof. Erdener and his team have, for several years, been at the forefront of organisational development in sport, and it will be both exciting and challenging for our team to provide support and advice that will secure a positive future of the Turkish NOC ensuring that is stays best in its class.”
In March, Burson-Marsteller Sport, a unit of the public relations giant, was appointed by the DFB, the German soccer association, to work on the country’s bid to host soccer's 2024 European Championships.
Burson-Marsteller Sport will provide international strategy and communication services for the bid, with services managed from its Lausanne base.
Germany is battling against Turkey for the right to stage Euro 2024, with the executive committee of Uefa, European soccer’s governing body, expected to name the host country in late September.