Barcelona prepare to take control of merchandising
Barcelona, the Spanish soccer giants, are launching a new company to manage their retail, licensing and merchandising business.
Barça Licensing and Merchandising is set to begin operations on 1 July, taking over the role of FCB Merchandising, a company owned by US sportswear giant Nike, which has controlled the rights for the past 16 years.
The change comes as Barcelona enter a new kit supplier cycle, which is set to run until the end of the 2025-26 season.
In a statement, the club said: “This new approach pursues several objectives: greater economic profitability, direct control of the brand, the possibility of offering our fans a 100-per-cent Barça experience, and a boost to innovation and new technologies.”
Barcelona’s merchandising business presently comprises three of their own stores, 15 licensed stores, 328 licensees and over 250 staff. It produces more than 7,000 licensed products and has an annual turnover of around €65 million ($76.3 million).
The club’s five-year strategic plan includes a target of annual turnover of €1 billion ($1.17 billion) by the 2020-21 season.
Barcelona are coming off a season in which they won Spain’s LaLiga for the third time in four years and the Copa del Rey for the fourth successive time.