Grabyo in deal with Mediacorp to power social video content
By Callum Murray
Grabyo, the UK-based cloud-based video technology expert, has signed a new agreement with Mediacorp, the Singapore-based free-to-air broadcaster, aimed at powering its live and near-live social video content.
Grabyo said that its cloud-based video-editing and live production platform “will enable Mediacorp to connect millions of fans with its broadcast-quality content across web and mobile devices, dramatically increasing social views and engagement.”
It added: “Grabyo will be used by Mediacorp’s digital teams for news, sports and entertainment, enabling fast, efficient content production for a digital audience without having to engage the broadcast studio teams and equipment. This speed to market and focus on social channels will lead to a broader set of engaged viewers on mobile devices for Mediacorp's live TV coverage & highlights from sports and news.”
Gareth Capon, Grabyo’s chief executive, told Sportcal: “Mediacorp have been building a social hub, and they’ve got a team focused on creating content for social and digital platforms, but they didn’t have the tools to do that. If you’re looking to expand your distribution, this is a great technical solution to that.”
Mediacorp used Grabyo to create and share over 150 clips and live broadcasts to Facebook, Twitter and YouTube during Singapore's 2018 Star Awards, in a trial which, Capon said, “went well and the feedback was good.”
Grabyo offers a technical solution, so the content produced by users depends on the rights they hold, but, Capon said, its work with clients such as BT Sport in the UK typically produces content that is both used for promotional purposes and to generate revenues through associated advertising. The social media most used to distribute content produced using Grabyo’s technology are YouTube, Twitter, Facebook and Instagram, with Instagram the fastest-growing in the field of sport, according to Capon.
Capon said that Grabyo is close to announcing two new broadcast partnerships in North and Latin America and the UK.
Guillaume Sachet, head of social at Mediacorp, said: “Mediacorp has engaged Grabyo to help us expand our social and digital video content offering. This is an important part of our strategy to bring real-time video highlights and live social streams to our audience, as well as creating new experiences for our consumers across digital.”
Capon added: “We’re excited to be working with Mediacorp to engage millions of viewers across Singapore. The changing needs of audiences means that content is consumed in the moment and we look forward to working with the Mediacorp team to enhance the social hub and publishing capabilities. Asia is an important market for Grabyo and we see great potential for growth in the region.”
Mediacorp holds free-to-air rights to broadcast nine matches from this summer's Fifa World Cup, including the final, and also agreed a late deal to show the 2016 Olympic and Paralympic Games from Rio de Janeiro.