Brazilian league aired on YouTube in 27 countries
Mediapro, the Spanish sports rights agency, has struck a deal with Google to live-stream matches from Brazilian soccer's top-tier Campeonato Brasileiro Serie A in 27 countries across Europe, Asia and Oceania.
The youtube.com/brasileirao channel will show more than 110 live matches from Serie A this season to audiences in: France, Netherlands, Switzerland, Romania, Hungary, Czech Republic, Slovakia, Estonia, Latvia, Lithuania, Bulgaria, Belarus, Moldavia, Ukraine, Russia and CIS states.
Fans in Mongolia, Malaysia, Brunei, Taiwan, Thailand, Cambodia, Laos, Myanmar, the Philippines, Australia and New Zealand will also get access to live matches on YouTube.
There will also be extensive highlights from each matchday.
In 2015, Mediapro sealed a deal with Brazilian network Globo to sell the international cross-platform media rights to Serie A until the end of 2018, excluding Africa and the Americas, where Globo handles the rights.
The Campeonato Brasileiro runs from mid-April to the end of November.
It emerged earlier this week that a deal has been reached for international media rights to Serie A to be sold to a consortium of Brazilian entrepreneurs from 2019 after the Globo deal expires.
Globo also has domestic rights to the matches of the 20 teams in a three-year deal worth R$1.37 billion ($370 million), but that agreement also expires this year, and it has been forced to compete with Esporte Interativo, the Turner-owned Brazilian sports broadcaster, to secure individual free-to-air and pay-TV deals with clubs in the next cycle, from 2019 to 2024.